From start to finish, our dining experience was led by what I call an “Order Taker”, albeit a very knowledgable one. You see, serving is an “art” and a great dining experience is more than just about presenting great food & drink.
As restauranteurs we’re “In It to Win It” aren’t we?, Working 6 or 7 days per week, two to three meals per day… putting out fires, working on product quality, making sure our restaurants and menus are inviting and so on… It’s a daily challenge and we all know all too well the failure rate of restaurants in the first 5 years.
An effective $ALES $TAR brings the menu to life for guests to intrigue, compel & ultimately sell them the food or drink before its prepared and comes out of the bar or kitchen. This approach takes practice, technique and personality.“Theatre of the Mind” is one of the most successful tools waitstaff can use to enhance a guest’s experience, sell more product for the restaurant and increase the server’s gratuities.