We’ve all been to those rockin restaurants that have the triple combination of food, service and ambiance. You know, you can feel the magic going on and usually there’s a long wait for a table no matter what day it is. All three of those elements are important to real success and most of the time I say that service is a true competitive advantage, but lets focus on the ambiance. Check out this episode as Thea and I riff on what it means to build a brand. Give a listen, you just might get your next big idea that inspires your success.