Episode #116 When Concept Executions Go Wrong (or right)

I’ve started multiple concepts… some Rock N Rolled right from the get-go.  Another needed a total about face and re-branding, while yet another never really got legs and I had to sell it. Give a listen as Thea and I discuss different concepts, the things that make them work or Not, special “hooks” and lots of ideas to consider that impact your guest’s experience.