Restaurant Rockstars Episode #265

 Restaurant Marketing That Really Works

LISTEN HERE OR ON YOUR FAVORITE PODCAST PLAYER

Prefer to watch the interview?
Click the video below.

Join the Restaurant Academy

Most restaurateurs are great at food, but Marketing is not their strong point.

Is it any wonder, I constantly see restaurants throwing Tens of Thousands of Dollars $$$ away on everyday advertising costs.

A radio sales guy calls you up and promises to deliver 200,000 impressions a week to your restaurant. Bingo, that just cost you $500.  You think “My customers all read that newspaper – I’ll place an ad!   Well, truth be told, that’s like lighting $100 bills on fire in your walk-in.  Unless every customer walking through your door tells you “I came in because I heard your ad”, you’ll never know if anything you do or spend your limited funds on actually works and drives business.

Well, take heart and listen on. In this episode of the Restaurant Rockstars Podcast, I’m speaking with Matt Plapp, the founder of www.AmericasBestRestaurants.com  and author of the new book “Restaurant Marketing That Works; Before, During and After the Pandemic”!

You’re going to learn:

  • Matt’s honest approach to Listen First to Solve a Restaurant’s Marketing Challenge
  • Mistakes that restaurants are making all too often
  • Matt’s 5-Steps to Proven Marketing Success for any operation
  • The Importance of “The Lifetime Value of a Customer”
  • How to meaningfully engage and capture “New, Frequent and LOST Customers”
  • Why you must present a compelling “Call To Action”

This list could go on and on… you’ll want to listen to get it all!

Now Go Out there and ROCK your Restaurant!

Roger

Connect with Matt:

FB: @therealmattplapp

IG:  @mattplapp

TW:  @mattplapp

Linked-In:  https://www.linkedin.com/in/mattplapp/

Not Available
Maximise Profits with Restaurant Rocktars

The three costly mistakes you could unknowingly be making?

Find out in this FREE guide and restaurant assessment specifically designed to reveal the unexpected hurdles standing between you and exponential business growth.

Thank You To Our Sponsors

7shifts

Get 3 Months of Industry Leading Labor Management for FREE

The Restaurant Academy

Knowledge is power.  Empower your entire team to up-level your business!

Want to become a podcast sponsor?

Please get in touch with Roger at roger@restaurantrockstars.com

You might also be interested in these episodes...
Episode #368 Extreme Hardship to Restaurant Success
Episode #259 Celebrity Chef Beats Addiction + Rises to New Heights
Episode #331 How to Elevate Your Bar Business
Episode #386 Tragedy to Triumph: Perseverance, Leadership & Restaurant Success
Episode #371 Restaurant Finances that are VITAL to your Success
Episode #309 Illustrious Restaurant Industry Disruptor
Episode #333 Restaurant Concepts, Experiments & Crazy Misadventures
Episode #356 How to Deliver Epic Hospitality with Epic Leadership
Episode #311 How to Provide True Hospitality + Get Raving Fans
Episode #348 31 Amazing Years of Hospitality Excellence
Episode #359 How To Get Powerful Restaurant PR
Episode #377 How to Increase Restaurant Sales & Build Guest Loyalty
Episode #329 Launching a New Restaurant Concept
Episode #323 How to Run a Strong Restaurant Kitchen
#336 How To Simplify & Systemize Restaurant Tip Reporting
Episode #385 Restaurant Success – The Key to Thriving in This Business
Episode #369 Juggling Multiple Restaurants And Concepts
Episode #313 Awesome Guest Experiences Build Your Restaurant Brand
Episode #382 Chef Shares Great Restaurant Kitchen Success
Episode #344 Want to Sell Your Restaurant?!
#346 Powerful Restaurant Marketing & Brand Building
Episode #324 How Build a Restaurant Empire
Episode #293 The Essence of Hospitality
Episode #258 How to Turn First Time Guests into Restaurant Regulars
Episode #332 Lessons Learned from Secret Shopping Breweries
Episode #314 How to Simplify Your Restaurant Accounts Payable
#380 Great Restaurant Marketing Advice from The Trenches
Episode #354 A Restaurateur’s Inspired Journey and A Happy Accident Gets Trademarked!
Episode #393 The Power of Restaurant Marketing & Loyalty Programs
Episode #305 Restaurant Success by Service First