Not Just Any Warm Body Will Do

In the heat of battle, many restauranteurs and their managers spend their time putting out personnel fires.  When a server quits or isn’t working out, their first thought is to get a “warm body” on the floor ASAP.. After all, when you’re short on staff, everybody has to pick up the slack and money is being lost… right?


As restauranteurs we’re “In It to Win It” aren’t we?,  Working 6 or 7 days per week, two to three meals per day… putting out fires, working on product quality, making sure our restaurants and menus are inviting and so on…  It’s a daily challenge and we all know all too well the failure rate of restaurants in the first 5 years. 


An effective $ALES $TAR brings the menu to life for guests to intrigue, compel & ultimately sell them the food or drink before its prepared and comes out of the bar or kitchen.  This approach takes practice, technique and personality.“Theatre of the Mind” is one of the most successful tools waitstaff can use to enhance a guest’s experience, sell more product for the restaurant and increase the server’s gratuities.