Episode #197 Powerful Bar Promotions to Attract New Customers

In this episode of the Restaurant RockStars Podcast I’m speaking with Nick Fosberg, a bar and restaurant marketing Guru and a multi-unit owner/ operator himself. Stay tuned and Listen to Nick to find out: The Most Effective Promotions to Attract New Customers in 2020, What most owners do for marketing and Why it Doesn’t Work, The How & Why of List Building and Lead Generation, The power of what he calls the “Viral Offer Promotional Campaign”. We also discuss the Pros & Cons of “Discounts”, how to strategize a discount without diminishing your brand or the value of your products and the Profitable ways of Advertising your promotions this year.

Episode #196 Sustainable And Profitable Starts At The Table

In this episode of the Restaurant RockStars Podcast I’m speaking with Chef Ali Gonzalez, a man who has dedicated 30 years to his passion for culture, tradition and fresh-crafted food from scratch by using natural resources. Chef Ali has been on a decades long quest to fix what’s broken in the restaurant industry. As a Chef, Coach and Mentor Ali has run restaurants, hotels, catering companies and even cooked for the movie industry.

Episode #195 Restaurant Design for R.O.I. and Increased Profit!

Today I’m speaking with a 30 year veteran designer in the hospitality and food service space. Its incredible! Lu Schildmeyer of LU S Design Associates has designed over 700 restaurants, 400 bars and 1500 food service facilities. We’ll be talking the basics of lighting design, materials and finishes. More importantly, you’ll get the lowdown on the importance of traffic flow, acoustics, your menu, efficient kitchen design and complying with building and life-safety codes. Lu has the talent and experience to achieve great design without breaking the bank.

Episode #194 How To Create And Grow A Powerful Restaurant Brand

There are so many aspects to Brand Building… logo, colors, font, ambiance, uniforms, signature dishes and drinks and theatrics… yes, theatrics. Don’t forget this business is all about Entertainment. You’re in business to create experiences for your customers that will bring them back again and again and more importantly spread the word. In this episode of the Restaurant RockStars Podcast, I’m speaking with Meg Prejzner a brand strategy guru who’s the Founder and CEO of Hackett Brand Consulting.

Episode #193 Protecting Your Restaurant From A Fire

In this episode of the Restaurant RockStars Podcast, I’m speaking with Michael Crafton the CEO of NELBUD. They’re one of the Nation’s largest providers of kitchen exhaust hood cleaning… the place where most fires start. We’ll be talking about simple fire prevention, the steps of quality and effective hood cleaning, the importance of compliance and the expectations you should have of your service provider.

Episode #192 An Entrepreneur’s Journey to Launch a Global Brand – Candela

Follow us on Alex’s journey to compete against the biggest Rum brands on the planet with massive marketing budgets in order to create a Global Brand and stay true to his inspiration. Major International Resorts and leading U.S. Restaurants are serving Candela MamaJuana – This is an amazing story you’re not going to want to miss.

Episode #191 How a Powerful Brand Becomes a Franchise – The Daily Jam

In this episode of the Restaurant RockStars Podcast, I’m speaking with a franchise expert who cut his teeth in several other most successful brands. Krispy Kreme, Auntie Annie’s Pretzels, Cold Stone Creamery… you’ve heard of these. Berekk Blackwell is now the President of a fast growing concept called “Daily Jam”. Its a breakfast, lunch, brunch and specialty cocktail brand that’s refined its mission and now growing regionally and national with a franchise model.

Episode #190 A Brand Creating Raving Fans – MIXT

I’m always amazed at those dynamic hard-charging people that can grow a concept to multiple locations.  It takes courage, fortitude, an unwavering vision, not to mention leadership to build a brand and maintain consistency and quality that’s on point. In this episode of the Restaurant RockStars Podcast, I’m speaking with Leslie Silverglide who’s the co-founder…

Episode #188 Forget your Competition, Think like your Consumer – w/ Erik Shellenberger

Everyone’s says you need to Market your place on Social Media. Not only that, you need to know how to post, what to post and how often? Today’s guest Mr. Erik Shellenberger is going to turn that idea upside down and tell us why Social Media Marketing has Lost its Effectiveness. I love Erik’s “Test Taking” analogy. Tune in to this episode of the Restaurant RockStars Podcast and get a whole new fresh approach on your marketing strategy.