In today’s episode of the Restaurant RockStars Podcast, We’re going to show you how you can increase restaurant sales using your WiFi connection. My guest is Mr. Steve Fletcher from WiFi Technology Solutions. He’s going to show us strategies to increase sales in restaurants and how sending 100 text messages can actually bring in 30 customers to your restaurant.
When I ran restaurants, my attorney was invaluable for so many unexpected issues saving me time, money and headaches. You never know when something seemingly innocent turns into a big problem. I’m also a huge believer in creating and sustaining an unstoppable “Brand”, not just running a restaurant. Today on the Restaurant RockStars Podcast, I’m speaking with Abe Cohn, a NYC attorney who specializes in Intellectual Property, Trademark & Brand Protection for restaurants.
I was blown away this week speaking with Reed Allen Slobusky – he’s the consummate impresario restaurateur. Passion drives this business, but so does marketing genius, financial acumen and a finger on the pulse of what diner’s want in a restaurant. Listen to this episode of the Restaurant RockStars Podcast, get creative and follow Reed’s lead on this. If you have one location or many locations, build and run a “BRAND”. Its truly how to open a restaurant, how to run a restaurant and how to increase restaurant business.
The biggest restaurant challenge today is finding and keeping a great staff! Doesn’t matter where you live or run your restaurant, unemployment is at record lows. In this episode of the Restaurant Rockstars Podcast, we explore an innovative way of recruiting. I’m speaking with last year’s Gubernatorial candidate from Maine, who now heads up the “Workforce Development Committee” for Hospitality Maine. I’m on this committee so I’ve had a first hand look and front row seat for a new program that finds, recruits and apprentices staff for restaurants and lodging properties.
Fact is 82% of the Dining Public Order Out! If your restaurant isn’t taking online orders, you’re missing lots of sales and potential profit. I have always believed that you can’t have too many profit centers in your restaurant and this one is a must have. Problem is many systems require you to have multiple tablets from each of the delivery platforms to receive orders. Talk about a nightmare. How could your staff possibly keep it all straight without messing up orders, not to mention the wasted food, lost profits, clutter and storage issues. That’s just crazy. But today, I’m talking with an industry veteran who’s disrupting the old way with an innovative online ordering solution!
Does your operation have a “Plan B”? A backup when the unexpected occurs? Most of the time this happens in the kitchen. You just got notice from your chef that they’re moving on to your competitor. Your customers love your food and now the person responsible for making it all happen just gave you two weeks. Are you feeling the heat? Well no worries. Today I’m talking with Mr. Daryle Degan, a charming Scot who noticed both an increase in demand from restaurants to find quality staff and the struggles candidates faced when navigating their way to the perfect job.
I loved this episode. Passion runs deep in all restaurants, but the magic formula to creating a truly great restaurant can be elusive. Even more so when you take an established and iconic brand and turn it into something completely new. Today, I’m speaking with Ms. Sylvie Gabriele who accomplished just that. She transformed her father’s 37 year old Los Angeles restaurant and re-branded it with her own vision in every way. In fact along with other accolades, her new restaurant “Love & Salt”, was named “LA’s Best Restaurant Comeback Story” by Forbes Magazine.
The key to all of this is a great restaurant website. One that’s designed to be mobile-friendly and SEO optimized so potential customers can find you. Best of all, wouldn’t it be great if you could update your website yourself on the fly, without waiting for a web designer to do it for you. Big changes or small changes, adding press and publicity, etc.. Its easy and you can do it even if you’re not tech-savvy. Today I’m speaking with Bentobox, creators of great restaurant websites. Whether you have an existing website or need one from scratch Bentobox can help.
Selling food and beverage is NOT enough. Your restaurant needs multiple profit centers. Our goal is to bring you new ideas, inspiring guests and powerful tools to help improve your restaurant. So here’s a story: Professional musician travels the country, constantly ordering out at restaurants. He sees a broken system and a better way to streamline the online ordering process. It just so happens, he also has a tech background and creates a better way.
Two regular guys with a humble story who created a unique product, opened a small shop, then another and now they’re on location 13 in multiple states. We’ll learn how systems are the “key” to running and maintaining that all important consistency in multiple locations. How finding, inspiring and surrounding themselves with talented and motivated people are a huge component in rocking their brand. How never being afraid to experiment is really how to open a restaurant and how to run a restaurant.