Social Media may possibly be your restaurants Most Powerful Marketing Strategy.. There’s Facebook, Snapchat, Instagram, Twitter and by the end of the day there’ll be a couple more.. which ones are important? All of them…if you ‘re not on these platforms, you’ll miss out on lots of new and repeat business.
After 9 short years with virtually no restaurant industry experience, Mr. Roger Perry of the Datz Group in Tampa Florida is now turning the restaurant scene upside down with several exciting concepts. Listen as Roger tells us how opening a bakery solved a critical problem and future threat to that first restaurant.
Today I’m talking with Mr. Lee Zucker and Mr. Rev Ciancio from Yext.com. They are Digital Knowledge Management Experts. Give a listen as today we’re talking online review strategies, online ordering, driving loyalty and repeat business and most importantly marketing like a big brand without the big brand budget.
Imagine rising from the kitchen of his family’s humble Brooklyn restaurant at age 4 to professional waiter, manager, event planner, caterer and restaurateur. Remarkably Ian will share how his family transformed their early hot dog stand into the “World’s Largest Nightclub”, serving 6,000 people every Saturday night.
This one idea may be the most powerful change you make that creates an unstoppable brand and culture within your restaurant. Give today’s episode a listen as Thea and I share the “key” to truly dominating your competition. Do this and I guarantee your cash register will RING! And about that one word… you’ll have to listen to find out!
I’ve always believed that the Help Wanted ads are a great way to find someone else’s problems and just because you need a new hire, the wrong person won’t be doing your business any favors. So here’s a paradigm shift. Give this episode a listen as today I’m talking to a superstar recruiting expert. Mr. Mike Durre shares his “secret sauce” to finding key personnel from a GM, to Chef to line positions.
Heres a TWIST many restaurants miss. There are so many ways you can leverage your restaurant’s LOGO while promoting everything that’s special about your place. Give a listen to today’s episode as Thea and I riff on the power of your logo which is the true foundation of your marketing, to powerful promotional ideas that capture the public’s imagination, create that BUZZ and get them talking.
Its rare that a restaurant training idea really blows me away, but this one is pretty amazing. Today’s episode is all about Innovation & Empowerment… This powerful combination is helping a Massachusetts restaurant energize its staff, drive new business and take teamwork to a whole new dimension. Don’t miss this one!
Most restaurants want to turn their tables over and over, but again this one has so much space, they just keep packing them in and keeping them. So what keeps them busy? EXPERIENCES! On top of a James Beard Award-Winning Chef and lots of menu variety for both food and drink, this place serves up lots of FUN! You’ll have to give this episode a listen to learn all about it and when you do, your gears are probably going to start turning with lots of fresh ideas for your own place.
I’ve started multiple concepts… some Rock N Rolled right from the get-go. Another needed a total about face and re-branding, while yet another never really got legs and I had to sell it. Give a listen as Thea and I discuss different concepts, the things that make them work or Not, special “hooks” and lots of ideas to consider that impact your guest’s experience.
Give this episode a listen. I’m talking about the perfect synergy between building your brand, fostering an unstoppable company culture AND, the power of both combined. I believe there’s one “Key” element to this magic formula. E M P O W E R M E N T! Train your people well, give them autonomy and THEN let them loose.
The restaurant business is difficult and getting harder every day. But its not just about survival, its about creating and sustaining a lasting legacy. Doing that means building a powerful brand, but more importantly staying relevant in a changing industry and changing world of fickle consumers. Take a listen to this episode, hear about some surprising statistics and I hope this inspires, motivates and re-energizes your entire team.
Inspiration and Opportunity are always around the next corner. Imagine you’re living in a foreign country and suddenly the lightbulb goes off. “I love this food, everyone loves this food… I could sell this anywhere”!In this episode, I’m speaking with Brian Goldberg of “Mr. Bing” who’d doing just that… delivering an appealing product he discovered in the far east, growing a business and seeing how far it can go.
Listen on as CHEF DAVID BURKE and I discuss formal education versus apprenticeship, opportunity and where to find it, key-learnings and practices in opening new concepts, maintaining consistency, menus and profitability, food critics, marketing and so many other inspiring topics!
Whether you see a significant expansion, need new equipment, want to hire a manager or key-staffer or just some money to get you over a temporary hump, you need to know about Kabbage. Listen as Victoria explains the simple application, lighting-fast approval, flexibility and ease of getting the cash your restaurant or hospitality operation needs.
There are many ways to manage a team. Listen to today’s episode as a restaurant veteran turned HR professional shares her wisdom and nuggets from decades in the heart of our business.
Nothing is too crazy. Today’s episode is all about big ideas and ways we can utilize cash investments to build a stronger restaurant and more powerful brand. Unless your place is Rockin and Rolling, what’s the point?
One of the most powerful brand-builders I know (not to mention staff pleasers) is creating several “Big Events” throughout the year around holidays and big sports events. Give this episode a listen as I take you through many of the key-holidays and big events that will drive new and repeat business and make your place more money several times a year!..
Listen to my guest Mr. Tony Perricelli. He’s a CPA and Tax Expert with many restaurant and hospitality clients. He knows the restaurant business and is a tremendous resource and wealth of information. We discuss last minute tips for 2017, big changes from the Trump Administration for 2018 that can be a real benefit to your business and much more. Also, learn what you need to do throughout the year to put your business in the best tax position before you file.
We’ve all been to those rockin restaurants that have the triple combination of food, service and ambiance. You know, you can feel the magic going on and usually there’s a long wait for a table no matter what day it is. All three of those elements are important to real success and most of the time I say that service is a true competitive advantage, but lets focus on the ambiance. Check out this episode as Thea and I riff on what it means to build a brand. Give a listen, you just might get your next big idea that inspires your success.