My guest today has to be one of my favorites! 

Mr. Jesse Vazquez delivers powerful advice from the trenches throughout a long illustrious career.  He tells of early failure in his family’s Miami Cuban Cafe where 18 hour days were the norm, seven days a week. 

Imagine putting it all on the line and committing to a concept that’s bleeding money.  They didn’t know what they didn’t know, but Jesse was determined to find out and learn the business from the inside out.

Despite negative stigma and the disappointment of family and friends, he tells how McDonald’s gave him an invaluable education and then had him opening franchise restaurants in multiple countries.

RESTAURANT ROCKSTARS PODCAST #142 JESSE VAZQUEZ

When he was ready to start his own restaurant and then open more concepts, he applied “systems” which became his exit strategy. 

Before social media, Jesse talks about how he went outside his place to find customers and bring in the business (“street fighting as he calls it”).  He tells how Dwayne “The Rock” Johnson and “great chicken” put his operation on the map. Imagine selling 2,000 pounds of chicken every day, while the personable “Rock” signed endless autographs for surprised customers.

Jesse ultimately pivoted and now is giving young chefs a leg up and the chance to make their mark on this great business!

Other key-learnings include: 

  • Why customers visit a restaurant:  Is it the food, the location, the ambiance, the service?

  • The 5 Systems used by all successful restaurants:  Training, recruiting & retention, scheduling, planned maintenance and production

  • The power of your “Brand”, not just the business’ brand but your personal brand and what your sign says about your restaurant

  • Why you should grow your business slowly and this one might surprise, why we don’t want happy employees working for us.


This episode holds so much passion for this business and endless take-aways you can apply today to run a stronger restaurant.  Don’t miss it!

You can find Jesse at Jancg.com or email him at  [email protected]

Please stick around to the end of the episode to learn about our Free Webinar that gives you the tools to execute all these ideas.

Now go out there and Rock Your Restaurant!

Roger

>> To watch my FREE WEBINAR: “How To Start + Run A Wildly Successful Restaurant” - Register Here <<


LISTEN TO THE EPISODE:

WATCH THE EPISODE


FREE WEBINAR: “HOW TO START + RUN A WILDLY SUCCESSFUL RESTAURANT” REGISTER NOW


DON'T MISS A SINGLE EPISODE.  SUBSCRIBE TO THE PODCAST ON ITUNES SO YOU CAN LISTEN IN YOUR CAR, WHILE YOU WALK YOUR DOG OR WHILE YOU TRAVEL!  KNOWLEDGE ON THE GO + FOOD FOR THOUGHT!


RESTAURANT ROCKSTARS HAS CUSTOMERS IN 22+ COUNTRIES AND WE ARE JUST GETTING STARTED! 

Join our movement today to help restaurant owners and managers on a global level  ROCK THEIR RESTAURANTS!  This mission is so important to us that we are offering a crazy generous commission plan.  Check it out!



MORE GREAT PODCAST EPISODES:

Comment