I had the opportunity to dine out in two very different restaurants last week and the service varied dramatically. You might be surprised by my experiences. Listen as I walk you through the nuances of each experience, picture the customer expectation and you’ll see what I mean by Paramount!
Lots of restaurants hire in a pinch for the wrong reasons with the wrong approach. I see want ads all the time for desperate restaurants seeking experienced people...
"Wanted Experienced Cook.. Experienced Server" - Why? Most of the time, these people usually don't work out - No wonder turnover is so high in the restaurant business.
The restaurant industry is a HIGH TURNOVER business, but I’ve got the solution. Don’t hire another person in your restaurant until you listen to this podcast episode.
Forget about help-wanted ads, you can’t simply fill openings… that’s a sure fire way to find average people, who will deliver average guest experiences, average food & drink and lead to nothing but problems in your restaurant.
A “hook” is anything unique, different, eye-catching or appealing about the way you do business.. If you have really cool hooks and promote them well, there’s no stopping the power of your restaurant brand. Best of all, very few restaurants (your competitors) are doing this, so its a Competitive Advantage for you.
There is nothing more powerful than a consistent and effective pre-shift meeting. Follow the lead of professional sports teams. They have pregame meetings, concluding with a big huddle and cheer! This is the ideal time to 1) ensure your entire staff is on their A game 2) that everyone knows the game plan and 3) that the entire staff head onto the floor with excitement!
To continually improve SALES STARS and ensure that it is results driven, cost-effective and easy to implement, I'd like your FEEDBACK.
Roger explains how you can use your staff as your #1 marketing tool to maximize your profits. Servers who are trained to sell will double if not triple their sales and keep your customers coming back for more!
Listen to Rockstar Riff #1 as Roger discusses how to turn your restaurant into a kick ass brand with a loyal following!