Add to cart How To Start A Mug Club $59 A huge component of brand-building and increasing SALES is all about creating “Affinity” with your customer, making them feel a strong sense of belonging and loyalty to your place. It’s that “Cheers” formula – people want to go where everyone knows their name. One of the most powerful marketing ideas of all-time, is starting a Mug Club. If you have a restaurant, bar or coffee shop/ cafe, you can start a Mug Club! If you create a cool club, you first make up-front Cash from selling the mugs, you increase weekly spending by your member regulars, your members send you new mug member customers and friends/ family who dine in your place, and their “word of mouth” marketing value creates new business for your place. I made an additional $45,000 every year with the Mug Club at my restaurant. How much will you make?