Every restaurant has potential hooks, but few restaurants know how to promote them to build their audience and brand. When you hit the jackpot with this form of marketing, your staff are selling more, having more fun and making more money, while your customers are having more fun and spending more money. Next thing you know, your customers are your best marketers, telling everyone they know about your place.
Eric Cacciatore is the personality behind the wildly popular “Restaurant Unstoppable” Podcast. By hosting influential chefs, restaurateurs and industry leaders, Eric is sharing the incredible experience and knowledge base of these leaders, while educating himself in all he needs to know to someday open his own restaurant. What a brilliant approach to getting into this business.
You are insanely busy and your restaurant appears really popular but is is Crazy Profitable? Work smarter not harder!
Classic Rock Coffee is a franchise on fire right now as it expands around the world. This way cool concept marries coffee & food with classic Rock N Roll… its like the Hard Rock Cafe of Coffee!
Listen as I speak with Brett Payne from Classic Rock Coffee as he describes his challenges in growing a global franchise, what’s cool about the coffee and where they go from here.
I have always believed that great service is about taking the guests on a magical journey of everything the restaurant is about. Because let’s face it, guests are often first time visitors to restaurants and they don’t know what they’re going to enjoy or what’s exiting about the restaurant.
It’s really up to the entire service team – not just the wait staff, but also the host, the busser and the bartender. Every part of the service experience should be delivered by a choreographed team.
I spent 20 years starting and operating restaurants. When I first began, I had virtually no experience, so I needed to give myself every advantage. The biggest advantage (I called it my “Secret Weapon“) was systems. I knew instinctively that creating systems would make all the difference between succeeding or becoming another statistic.
From the get-go, I decided to work on my business now so I could decide how I would work in my business later. This took some serious work up-front in creating the systems, but this ultimately led to freedom. Now, I could manage from afar (so many operators are so close to their restaurants, they’re missing a fresh perspective) and look at the big picture from 30,000 feet. These systems exploded sales, built my “Dream Team” staff, and created a dominant powerful brand that crushed my competition. They also allowed me to pay great people to run my business as “their own business,” taking “ownership” of the results. You have a system when you can leave your business for a week, a month, or a year, and it will be just as successful—or more so—when you return. I can show you how…
There is nothing more powerful than a consistent and effective pre-shift meeting. Follow the lead of professional sports teams. They have pregame meetings, concluding with a big huddle and cheer! This is the ideal time to 1) ensure your entire staff is on their A game 2) that everyone knows the game plan and 3) that the entire staff head onto the floor with excitement!
Take a listen to this episode of RESTAURANT NINJAS:
“Roger fell into the restaurant business”
“SalesStars is a turnkey online program to train your front-of-the-house team!”
“Roger Beaudoin hires for his restaurants based on personality, approach and attitude.”
“Roger Beaudoin and I talk about the “Flash of Lightning” on today’s Restaurant Ninjas podcast!”
“Learn how to turn $100 into $1000 on today’s Restaurant Ninjas!”
To continually improve SALES STARS and ensure that it is results driven, cost-effective and easy to implement, I’d like your FEEDBACK.
Roger explains how you can use your staff as your #1 marketing tool to maximize your profits. Servers who are trained to sell will double if not triple their sales and keep your customers coming back for more!