In this episode of the Restaurant Rockstars Podcast, I speak once again with Erik Shellenberger. He’s an industry vet who also happens to be a restaurant bar marketing guru. Erik knows what works, what’s BS, and what you should be thinking about before spending another precious ad dollar.
Most restaurateurs are great at food, but Marketing is not their strong point. Is it any wonder, I constantly see restaurants throwing Tens of Thousands of Dollars $$$ away on everyday advertising costs. In this episode of the Restaurant Rockstars Podcast, I’m speaking with Matt Plapp, the founder of Americas Best Restaurants and author of the new book “Restaurant Marketing That Works; Before, During and After the Pandemic”!
In this episode of the Restaurant RockStars Podcast I’m speaking with Nick Fosberg, a bar and restaurant marketing Guru and a multi-unit owner/ operator himself. Stay tuned and Listen to Nick to find out: The Most Effective Promotions to Attract New Customers in 2020, What most owners do for marketing and Why it Doesn’t Work, The How & Why of List Building and Lead Generation, The power of what he calls the “Viral Offer Promotional Campaign”. We also discuss the Pros & Cons of “Discounts”, how to strategize a discount without diminishing your brand or the value of your products and the Profitable ways of Advertising your promotions this year.