One of the coolest things we talk about is what Matt calls creating an “Emotional Connection” with the customer. Building that powerful loyalty is like money in the bank. Think of what the lifetime value of each customer is really worth if they become raving fans of your business and suddenly come in more often. We’re going to talk about social media strategy, what to communicate, how often to communicate and special offers that bring in the crowds.
There are so many aspects to Brand Building… logo, colors, font, ambiance, uniforms, signature dishes and drinks and theatrics… yes, theatrics. Don’t forget this business is all about Entertainment. You’re in business to create experiences for your customers that will bring them back again and again and more importantly spread the word. In this episode of the Restaurant RockStars Podcast, I’m speaking with Meg Prejzner a brand strategy guru who’s the Founder and CEO of Hackett Brand Consulting.
Everyone’s says you need to Market your place on Social Media. Not only that, you need to know how to post, what to post and how often? Today’s guest Mr. Erik Shellenberger is going to turn that idea upside down and tell us why Social Media Marketing has Lost its Effectiveness. I love Erik’s “Test Taking” analogy. Tune in to this episode of the Restaurant RockStars Podcast and get a whole new fresh approach on your marketing strategy.
Today, I’m speaking with Mark Laux from OrderUp Social. He’s going to show us what’s really important, how to cut through the online clutter and make a powerful marketing impact. This topic is one of the most important details in your restaurant. Don’t leave your online presence to chance. Listen on to this episode of the Restaurant RockStars Podcast as Mark walks us through a fully turn-key automated system solution if you can’t be your own social media expert.