Every restaurant has potential hooks, but few restaurants know how to promote them to build their audience and brand. When you hit the jackpot with this form of marketing, your staff are selling more, having more fun and making more money, while your customers are having more fun and spending more money. Next thing you know, your customers are your best marketers, telling everyone they know about your place.
A “hook” is anything unique, different, eye-catching or appealing about the way you do business.. If you have really cool hooks and promote them well, there’s no stopping the power of your restaurant brand. Best of all, very few restaurants (your competitors) are doing this, so its a Competitive Advantage for you.
Here’s an easy & inexpensive way to create an amazing video that brings your restaurant to life for the customer even when they’re not in your restaurant. How powerful is that? You can demonstrate your food, service & ambiance… everything that makes your place special and get those customers in your door and coming back again and again.
Many restaurants waste thousands of $$ on the shotgun approach of traditional marketing. Listen as Bar/Restaurant expert Nick Fosberg explains how persuasive lead-generating marketing can zero in on your most qualified new customers and keep them with a sniper approach.
I spent 20 years starting and operating restaurants. When I first began, I had virtually no experience, so I needed to give myself every advantage. The biggest advantage (I called it my “Secret Weapon“) was systems. I knew instinctively that creating systems would make all the difference between succeeding or becoming another statistic.
From the get-go, I decided to work on my business now so I could decide how I would work in my business later. This took some serious work up-front in creating the systems, but this ultimately led to freedom. Now, I could manage from afar (so many operators are so close to their restaurants, they’re missing a fresh perspective) and look at the big picture from 30,000 feet. These systems exploded sales, built my “Dream Team” staff, and created a dominant powerful brand that crushed my competition. They also allowed me to pay great people to run my business as “their own business,” taking “ownership” of the results. You have a system when you can leave your business for a week, a month, or a year, and it will be just as successful—or more so—when you return. I can show you how…
Hey there all you restaurant rock stars…want to make more money and get more regulars in your restaurant? Give things away (NOT INSIDE, BUT OUTSIDE your restaurant)! Give a quick listen and see what I mean.
In this interview with Restaurant Unstoppable you will learn about:
- Success and Failures in running restaurants
- Training your staff to be their own BRAND
- Fresh ideas and perspectives in the restaurant industry
- Restaurant Resources and tools
- What it takes to be successful
- Challenges in the restaurant industry
- Marketing Resources