Episode #164 How to add a new Custom Branded Profit Center

Selling food and beverage is NOT enough.  Your restaurant needs multiple profit centers. Our goal is to bring you new ideas, inspiring guests and powerful tools to help improve your restaurant. So here’s a story:  Professional musician travels the country, constantly ordering out at restaurants.  He sees a broken system and a better way to streamline the online ordering process. It just so happens, he also has a tech background and creates a better way.

Episode #151 Dominate your Competition like a Las Vegas Casino

What would you do to compete if you ran a casino hotel in famous Las Vegas?  What would you do to open a restaurant and what strategies would you use to increase sales in the restaurant? Yes, we can all name the mega-brand hotels on the famous strip, but how could you make a splash if your operation was “Off” the strip?  How could you capture the imagination of the public and get them in your door?

There Go the Prime Costs!

I work with many restaurants and collaborate with other professionals across the hospitality industry. One thing I continually see and hear about are the sheer numbers of operators not taking regular inventory or closely analyzing food, beverage and labor costs. It doesn’t seem to matter if the restaurant is just starting out or has been around for years, the trend is evident. This is crazy! It’s like feeding hundred dollar bills into your shredder several times per week.

Episode #86 How To Crush Restaurant Marketing With Erik Shellenberger

My expert today, Mr. Erik Shellenberger weaves his decades of restaurant experience, from the trenches to management with a rare expertise in social media, web design and S.E.O., online reviews and brand building.  He’s going to cut the fluff and give us the basic foundations of success in all these areas. Listen to Erik freely share his knowledge and expertise and watch the needle move.