When I receive exemplary service in a restaurant, it’s not only unexpected, but absolutely astounding… Recent service went above and beyond any expectation I had for dinner this particular evening.
Given that the restaurant business is a performance, your guest experience is ultimately determined by how you as owner or manager set the stage. Discuss these 8 great things with your staff today…
The interaction and relationships your restaurant creates between your staff and your customer is job 1 every table, every time. Listen to how your restaurant can apply this simple approach to daily pre-shift meetings and ultimately your restaurant’s culture of Hospitality. Practice F.A.C.E.S. with every new face and you’ll create an unstoppable brand and lines out the door.
When I ran restaurants, I approached service from the customers point of view. That is at least twice a week, I was a customer in my own restaurant. Doing so gives you a really good understanding of what I call the “3 Most Important Attributes of any Successful Restaurant… Food, Service & Ambiance”.
When you eat out in other restaurants, if you’re anything like me you critique the operation – from food to service and ambiance… Funny how we can have a critical eye and think “I can do it better”! But in your own restaurant, do you regularly look at the thousands of details – essentially seeing what the guest sees? If not, you might have a fast-food approach… get them in , get them out and present the check!
The restaurant industry is a HIGH TURNOVER business, but I’ve got the solution. Don’t hire another person in your restaurant until you listen to this podcast episode.
Forget about help-wanted ads, you can’t simply fill openings… that’s a sure fire way to find average people, who will deliver average guest experiences, average food & drink and lead to nothing but problems in your restaurant.
These are some of my biggest pet peeves…
I visit restaurants across the USA and around the globe, 9 times out of 10, the servers I get are making serious mistakes…mistakes that cost restaurants money and customers!
As owners and managers, we all get to sample the menu, but how often do you sit down as a customer? There’s no better way to build your brand, manage your team and elevate the guest experience. Take a seat in your dining room to see, feel and experience what the guest does.
A great dining experience pairs food with exemplary service & ambiance. Some restaurants have great food, but the service falls short or maybe guests are treated to fine service, but the food is average. Rare is the restaurant that offers all three and if you own a restaurant, know that this is what your guests are seeking.
We ordered drinks and they were expertly prepared, poured into appealing glassware and properly garnished. After enjoying our first drink and their gracious service, we decided to stay for dinner and move to the dining room to join two additional friends. That’s where the experience dramatically shifted and fell short.