Today I’m talking with Mr. Lee Zucker and Mr. Rev Ciancio from Yext.com. They are Digital Knowledge Management Experts. Give a listen as today we’re talking online review strategies, online ordering, driving loyalty and repeat business and most importantly marketing like a big brand without the big brand budget.
Imagine rising from the kitchen of his family’s humble Brooklyn restaurant at age 4 to professional waiter, manager, event planner, caterer and restaurateur. Remarkably Ian will share how his family transformed their early hot dog stand into the “World’s Largest Nightclub”, serving 6,000 people every Saturday night.
This one idea may be the most powerful change you make that creates an unstoppable brand and culture within your restaurant. Give today’s episode a listen as Thea and I share the “key” to truly dominating your competition. Do this and I guarantee your cash register will RING! And about that one word… you’ll have to listen to find out!
I’ve always believed that the Help Wanted ads are a great way to find someone else’s problems and just because you need a new hire, the wrong person won’t be doing your business any favors. So here’s a paradigm shift. Give this episode a listen as today I’m talking to a superstar recruiting expert. Mr. Mike Durre shares his “secret sauce” to finding key personnel from a GM, to Chef to line positions.
Heres a TWIST many restaurants miss. There are so many ways you can leverage your restaurant’s LOGO while promoting everything that’s special about your place. Give a listen to today’s episode as Thea and I riff on the power of your logo which is the true foundation of your marketing, to powerful promotional ideas that capture the public’s imagination, create that BUZZ and get them talking.
Its rare that a restaurant training idea really blows me away, but this one is pretty amazing. Today’s episode is all about Innovation & Empowerment… This powerful combination is helping a Massachusetts restaurant energize its staff, drive new business and take teamwork to a whole new dimension. Don’t miss this one!
Most restaurants want to turn their tables over and over, but again this one has so much space, they just keep packing them in and keeping them. So what keeps them busy? EXPERIENCES! On top of a James Beard Award-Winning Chef and lots of menu variety for both food and drink, this place serves up lots of FUN! You’ll have to give this episode a listen to learn all about it and when you do, your gears are probably going to start turning with lots of fresh ideas for your own place.
I’ve started multiple concepts… some Rock N Rolled right from the get-go. Another needed a total about face and re-branding, while yet another never really got legs and I had to sell it. Give a listen as Thea and I discuss different concepts, the things that make them work or Not, special “hooks” and lots of ideas to consider that impact your guest’s experience.
Give this episode a listen. I’m talking about the perfect synergy between building your brand, fostering an unstoppable company culture AND, the power of both combined. I believe there’s one “Key” element to this magic formula. E M P O W E R M E N T! Train your people well, give them autonomy and THEN let them loose.