Everyone’s says you need to Market your place on Social Media. Not only that, you need to know how to post, what to post and how often?
Today’s guest Mr. Erik Shellenberger is going to turn that idea upside down and tell us why Social Media Marketing has Lost its Effectiveness.
I love Erik’s “Test Taking” analogy.
“Picture a room full of people all taking a test that nobody studied for. Everyone is copying off of each other’s paper so we end up with a bunch of different versions of the wrong answer. Everyone assumes their neighbor knows more than they do but it turns out everyone is shockingly uneducated. In today’s visual online world, presentation and aesthetics are more important than ever. If your business’s online presence was a Tinder profile, would you score a date? Or would you continue to live through endless uneventful weekends?”
This is what happens folks when you try to copy how your competition is marketing to the customer.
Instead, you need to “THINK Like your Consumer”!
Google, Yelp and Tripadvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition? Have you not addressed your search engine ranking because you simply “show up” when you Google your own business? Do you think this is good enough? Not even close!
What works for your competitor’s brand could be worthless for yours.
Erik’s advice is to “Stop the copy/ paste madness and create your own plan on your own terms!”
Tune in to this episode of the Restaurant RockStars Podcast and get a whole new fresh approach on your marketing strategy. This is the only way to run a restaurant and bar.
Be sure to check out Restaurant & Bar Marketing II – http://barmarketingbasics.com
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