Everyone’s says you need to Market your place on Social Media. Not only that, you need to know how to post, what to post and how often? Today’s guest Mr. Erik Shellenberger is going to turn that idea upside down and tell us why Social Media Marketing has Lost its Effectiveness. I love Erik’s “Test Taking” analogy. Tune in to this episode of the Restaurant RockStars Podcast and get a whole new fresh approach on your marketing strategy.
This is one of the most powerful interviews I’ve ever done. Every word inspires, motivates and lays a foundation for how we all should approach growing our restaurant business. Passion, Vision and Leadership are the core elements that have led Sal Lupoli to the pinnacle our of our industry.
In this episode of the Restaurant RockStars Podcast, I’m speaking with Mr. Duncan Parker the founder of DineGigs. He is sharing with us what he calls the “Linked-In” for the Food Service Industry. It is a 100% FREE space for restaurants to post jobs and connect with talent for all positions.
In today’s episode of the Restaurant RockStars Podcast, I am thrilled to speak with Mr. Donald Moore, the Executive Vice President and Chief Culinary Officer for the Cheesecake Factory. What has always amazed me, as it does most people is the extensive menu offering 21 pages and over 250 menu items and get this – all done from scratch! I have always wondered how they can inventory, prep, prepare and deliver consistency across the chain with reasonable ticket times in their very large and constantly busy locations.
Don’t just run a restaurant, build a BRAND! To do this, you need to follow a proven marketing strategy and one size does not fit all. How do you cut through all the noise and clutter out there vying your customer’s attention? The answers are in this episode of the Restaurant RockStars Podcast. Mr. Dan Westmoreland is the Vice President of Demand Gen at Fountain.com and a true marketing “Super Hero”. He’s worked with hundreds of business owners, and today will be giving you immediately actionable advice and proven ideas to build and move your brand forward.
Mike will tell us all about the sheer number of staff needed to operate 24/7; and what it takes to serve breakfast, lunch and dinner in 19 locations during the biggest labor shortage this industry has known. It’s all about leading by example, valuing and recognizing your people and of course effective training.
We’ll be diving deep into all the obstacles Carolyn’s overcome and keeps hurdling with her eye on the prize. Finding the product developer and testing endless samples, finding the right manufacturer, figuring out distribution, going on QVC and fielding all the amazing press following her company. This is a certified “Women Owned Company” and when you listen, you’ll be caught up in the excitement of chasing the American dream. The end lesson is persistence and tenacity which Carolyn has in spades.
Today, I’m speaking with Mark Laux from OrderUp Social. He’s going to show us what’s really important, how to cut through the online clutter and make a powerful marketing impact. This topic is one of the most important details in your restaurant. Don’t leave your online presence to chance. Listen on to this episode of the Restaurant RockStars Podcast as Mark walks us through a fully turn-key automated system solution if you can’t be your own social media expert.
From a humble start in seedy Hollywood, listen as Joshua takes us on a restaurateur’s journey of pivots, near-failure and ultimate success. We’ll cover it all. His Michelin-Star rated restaurant “Preux & Proper” heads the list of Josh’s other concepts “South City Fried Chicken” and Five O Four Hollywood.
It’s amazing what Tech can do for your operation. Listen on as we talk about all the pain points that used to come standard with online ordering and how all this has changed. If you have been holding out on using technology in your operation, decide for yourself if this might be your solution on how to gain new sources of profit. This is how to increase restaurant sales and find yourself a new profit center.